The future of hands-free news.
Our values:
Mindful Consumption
We believe that context is often missing in today’s news. News is faster and shorter than ever, but that doesn’t make it better. Headlines, short clips or push alerts can give you a broad idea of what happened, but it rarely gives you a solid picture of the events. Kaft is built out of a desire to push back against the desire to be fast, short, and emotional. We want to bring context to events that matter for you, in a format that fits the current speed of life.
Mindful Consumption
We believe that context is often missing in today’s news. News is faster and shorter than ever, but that doesn’t make it better. Headlines, short clips or push alerts can give you a broad idea of what happened, but it rarely gives you a solid picture of the events. Kaft is built out of a desire to push back against the desire to be fast, short, and emotional. We want to bring context to events that matter for you, in a format that fits the current speed of life.
Integrity
We believe you shouldn't have to just trust us. You should be able to check us. That matters even more for a product like ours. Kaft is AI-first, and we're open about that. Our hosts are AI voices, and our episodes are built from the work of real journalists and news outlets. So we show you where our information comes from and how we use it. Our AI-first approach allows us to quickly check and combine many different sources, taking out only the data that is proven and leaving out any abstract or potentially misleading subjective writing.
Integrity
We believe you shouldn't have to just trust us. You should be able to check us. That matters even more for a product like ours. Kaft is AI-first, and we're open about that. Our hosts are AI voices, and our episodes are built from the work of real journalists and news outlets. So we show you where our information comes from and how we use it. Our AI-first approach allows us to quickly check and combine many different sources, taking out only the data that is proven and leaving out any abstract or potentially misleading subjective writing.
Intentional Innovation.
We believe staying informed should be easy for everyone. It shouldn't matter how old you are, how busy you are, or how much you already know about the news. Most people don't have an hour a day to read through articles and follow ten different outlets. Kaft is built for that reality. Our podcasts are hands-free and AI-first. We use AI to help you understand more, not to think for you. And we measure ourselves on how much you understood in the minutes you gave us, not on how long you stayed in the app.
Intentional Innovation.
We believe staying informed should be easy for everyone. It shouldn't matter how old you are, how busy you are, or how much you already know about the news. Most people don't have an hour a day to read through articles and follow ten different outlets. Kaft is built for that reality. Our podcasts are hands-free and AI-first. We use AI to help you understand more, not to think for you. And we measure ourselves on how much you understood in the minutes you gave us, not on how long you stayed in the app.
Our history
How we started
Kaft began from the idea that there must be a way to get more out of an informative podcast. More often than not, a news podcast is too monotone, only half-interesting, and misses some of the topics or news coverage that you find interesting. At least, that was the case for us.
We found ourselves talking about bits and pieces of semi-interesting podcasts, and we came to the conclusion that very few podcasts were entirely informative or interesting to the niche, or not so niche, interests we have. So we thought: with the technology available today, we must be able to make this.
Kaft began from the idea that there must be a way to get more out of an informative podcast. More often than not, a news podcast is too monotone, only half-interesting, and misses some of the topics or news coverage that you find interesting. At least, that was the case for us.
We found ourselves talking about bits and pieces of semi-interesting podcasts, and we came to the conclusion that very few podcasts were entirely informative or interesting to the niche, or not so niche, interests we have. So we thought: with the technology available today, we must be able to make this.
So we started designing the product from a narrow belief: podcasts should not waste your time. Every story in a podcast, and especially in a news podcast, should be interesting to the person listening to it. That is something a generic podcast simply cannot guarantee.
We also wanted a podcast that stays as clear as possible of host bias, echo chambers and false information, which we found to be a problem in some podcasts. So we decided to build Kaft, and make it an AI-first, trustworthy and dependable podcast, tailored to each user's preferences.
So we started designing the product from a narrow belief: podcasts should not waste your time. Every story in a podcast, and especially in a news podcast, should be interesting to the person listening to it. That is something a generic podcast simply cannot guarantee.
We also wanted a podcast that stays as clear as possible of host bias, echo chambers and false information, which we found to be a problem in some podcasts. So we decided to build Kaft, and make it an AI-first, trustworthy and dependable podcast, tailored to each user's preferences.